When we're somewhere, I always try to find a pin of the local mascot. I have quite the collection but unfortunately not every mascot is on a pin -- it's all about the phone-straps, apparently.
(Also, make sure to check out the photos with the article. I liked the one of the boy posing with his head in between the teeth of the 'melon bear'. Most mascots don't have 'threatening' features such as tusks...)