Hein (fub) wrote,
Hein
fub

  • Mood:

A marketing hint

Dear Tefal,

Proudly displaying the fact that your non-stick surfaces are non-toxic on the packaging of a frying pan does not inspire me with great confidence in the quality of your products. It is as if you have given up, as if you are saying: "Well, we all know the non-stick surface is going to come loose anyway and you'll be eating bits and pieces of it over the course of a few years, but at least ours won't kill you!"
I would suggest downplaying the non-toxicity a bit, and investing heavily into non-stick surfaces that don't stick to food but do stick to the pan.

Love,
fub
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