However, the coupon code (a 22 character long sequence of numbers and letters) starts with 'BORENT'. And right after we moved, I rented a trailer from the local Bo-Rent.
Of course, this could be a coincidence. But who believes in coincidences like that anymore?
But on the other hand, what has bol.com to win by buying the addresses from Bo-rent? They already had my address (because they sent my order to me), and the coupon came by email -- and I didn't give Bo-rent my email address.
It gets curiouser and curiouser.